Alex has more than 20 years of experience in digital marketing and growth across various B2B and B2C online industries. As a Founder and CMO of Your Digital Assembly, he leads a team of digital consultants, helping global clients.
Live shopping is the new home shopping network. Learn how it works and discover how each generation prefers to shop ecommerce products online.
Save more resources by automating media buy and personalizing ad delivery. Read on and reap the benefits of programmatic advertising.
What are the different multi-touch attribution models available to B2B marketers, and why would you choose one over another?
It can be challenging to attract research-based, info-laden, and regulation-driven buyers. Discover how to conduct full-funnel marketing for B2B with a multichannel strategy.
New to Facebook Ads? Cut your learning curve and improve ROI with 6 steps to get you started and tips to help you succeed.
While some advertisers view it as a threat, marketers should see the Facebook Ad Library as an opportunity. Here’s how to maximize this free resource.
Want to drive more traffic to your website and create more brand awareness? Here are nine ways to make your B2B Google Ads campaigns shine.