I’m Head of Technical SEO at SALT.agency, a bespoke technical SEO consultancy with offices in the UK and the United States.
I speak at digital marketing and SEO conferences both in the UK and abroad in Europe and the US, as well as contribute to a number of podcasts, webinars, and industry journals and blogs. In 2018/2019 I was credited with coining the term “edge SEO”, and won the inaugural 2018 TechSEO Research competition with research into, and the applications of CDN and edge modifications for SEO purposes.
Ecommerce companies and agencies alike use SEO TAM as part of a user acquisition strategy. Help prioritize your SEO campaigns with this formula.
Google introduced the Penguin algorithm in 2012. What did it change and how does it impact the way we do SEO today?
Looking to engage users and increase SaaS sales? Check out these 3 different ways to do it with creative content strategies.
Give a clearer report to SaaS executives with these important SEO KPIs that speak directly to their business goals.
Improve thousands of ecommerce product pages with a Product Information Management system and convert more customers with less effort. Here’s how.
Topic clusters and semantics started to become a mainstream trend in SEO. Design your content hubs and learn the best interlinking strategies today.
A consistent NAP on your Google Business Profile listing and other online directories can influence your local rankings. Here’s what you need to know.
Learn how to find the best keywords for comparison content with this step-by-step process designed to improve your organic product marketing strategy.
Managing the search experience and consistent rankings is challenging for enterprise ecommerce websites. Here’s how edge SEO can help.
For early-stage startups, developing a robust go-to-market strategy and getting product-market fit on point is key. Here’s how SEO can help.
Early-stage startups typically don’t have the budget to compete against established brands for top keyword terms. Learn what to do instead.
Planning for SEO and organic search strategy early on for a start-up is beneficial. Find out why and learn the areas to focus on first.
The fundamentals of good SEO for Google can also be applied to Yandex, but key differences between the two search engines call for your attention.
What is digital asset management and how does it serve enterprise SEO objectives? Explore how DAMs support smarter search strategy.
Google isn’t the only search engine making strides in machine learning. See how Yandex and Baidu have been advancing search through machine learning as well.
International SEO pros offer their unique take on optimizing for Google and Yandex. Here are some optimization insights for global websites.
Travel review strategies these days should focus on dynamism and agility. Here’s how to design and develop one for SEO and business success.
Get your strategy for product stock handling implemented ahead of the busy period. Learn key ecommerce tips for dealing with out-of-stock products.
This analysis paints a picture of what a modern travel sector SERP looks like – with correlative data to measure against.
Doing a rebrand and changing your domain soon? Here are the top four things to consider to ensure an SEO-friendly rebranding and domain migration.