Learn how paid search campaigns for the top 95 software companies in the U.S. fared in 2022 and how you can adapt your strategy.
Greg Jarboe is president of SEO-PR, which he co-founded with Jamie O’Donnell in 2003. Their digital marketing agency has won awards for generating results for a variety of clients, including: The Christian Science Monitor, Get City Dealz, Harlequin Romance, MarketingSherpa, Parents magazine, the SES Conference & Expo series, Southwest Airlines, and Rutgers University. He’s also the author of YouTube and Video Marketing and one of the 25 successful online marketing gurus profiled in Michael Miller’s Online Marketing Heroes. Since 2003, Jarboe’s written more than 1,600 posts for ClickZ, Inked, Search Engine Journal, Search Engine Watch, The SEM Post, and Tubular Insights. He’s spoken at over 80 industry conferences. In addition, he’s an instructor at Coursera, Rutgers Business School Executive Education, and the New Media Academy.
Creating top-quality content requires top-notch content writers. Here’s how to find them, according to content experts Robert Rose and Rebecca Lieb.
Create inspiring content to entertain well-defined audiences on TikTok. Here’s what you need to know when it comes to search algorithms on this popular platform.
Want to know how social networks determine which content makes it into users’ newsfeeds? Learn more about the top social network algorithms.
TikTok shares the second installment of its Path-to-Purchase Report, a study showing TikTok’s impact on purchase journeys – from discovery to consideration to post-purchase evangelism.
Brace yourself: The adoption of GA4 is likely to trigger for your organization or clients in the next 14 months.
TikTok launches Branded Mission – an new way for brands to crowdsource authentic and creative content from the TikTok community.
Snap, Twitter, Meta, and TikTok all shared interesting updates from the IAB NewFronts digital content showcase. Here’s what you may have missed.
Whether you’re a media buyer, ad executive, or creative, discover what’s happening in the industry with these highlights from the 2022 IAB NewFronts event.
Prevent brands from starting a bonfire of the vanities during 2023’s Big Game. Discover 5 alternatives to spending $7 Million on a Super Bowl ad.
Not sure if your content violates policy? This guide provides everything you need to know about YouTube and video spam (but were afraid to ask).
With Super Bowl 2022 just days away, SEO experts, content marketers, social media marketers, and digital advertisers can learn some important lessons from these brands.
What is a content marketing matrix, and do you need one? Learn how to create a planning tool to create the most engaging content.
Find out how several major brands use nostalgia marketing to build brand awareness and connect with customers on a deeper level.
How can you optimize your content for Google News? Find all the tips, best practices, and examples you need here.
What is a product-led content strategy, and how can you put it to work for your marketing organization? Get expert tips and see examples.
Christine Liang from The New York Times shares the latest tips and strategies for optimizing news for search – from NESS 2021.
Learn about YouTube’s latest live shopping and CTV product updates, and what advertisers need to know about these developments.
Video SEO is constantly evolving and staying current on optimization best practices is essential. Learn 10 steps for optimizing videos today.
It’s important to know how much is spent on Influencer Marketing to see if your efforts are worth it. Find tips and the formula here.
It appears that Shorts is gaining popularity fast. Read about the state of YouTube Shorts and some good content creators and examples to check out.
Deciding which social media metrics matter at different stages of the customer journey requires time and thought. Read about some important ones to consider here.
YouTube wants to help viewers find videos and keep them engaged and satisfied. Learn 17 expert tactics to earn your YouTube videos more views.
Can YouTube Shorts be monetized? Learn how to make them pay and see examples of the short-form video format in action.
New approaches to creating customer personas can help transform SEO, PPC, and content marketing. Read about ideas to use and gain new insight here.