Get the latest news and updates on the world’s largest social network, plus actionable advice and ideas for optimizing for Facebook’s news feed and using Facebook Ads.
What if there were a better and faster way to engage your organic search traffic and your social media content all at the same time?
Meta is kicking off a campaign to encourage users to support small to medium-sized businesses (SMBs) during the holiday shopping season.
Facebook’s professional profile mode is now available to users worldwide, giving everyone an opportunity to showcase their skills and abilities in new ways.
Meta’s Reality Labs division, overseeing augmented and virtual reality operations, lost $3.7 billion in Q3. Here are all the details from the latest earnings report.
Meta is introducing new ways for brands to discover whether other accounts use their intellectual property (IP) on Facebook and Instagram.
Meta shares four of the top signals its algorithm uses to determine which videos receive wide distribution on Facebook.
Writing ad copy for Facebook that converts is hard. While there are not easy recipes for success, our 9 surefire tips are sure to help.
Meta is introducing a new way to schedule Facebook Reels with a new feature integrated into Meta Creator Studio.
A Pew Research Center survey of American teenagers ages 13 to 17 finds Facebook usage is down as they gravitate toward video-centric social media apps.
Meta is rolling out new tools to help small business advertisers take advantage of advances in AI and automation.
Don’t underestimate the importance of strong communities. Boost your engagement rate with these 7 marketing tactics specific to Facebook groups.
Updates to Facebook’s home feed have the potential to improve your content reach and get your brand in front of new audiences.
Facebook plans to turn its main feed into a ‘discovery engine’ for video content, according to an internal memo sent to employees.
Meta, Facebook’s parent company, is reportedly in the process of developing a new type of ad that will rely on less user data for targeting.
Are your Facebook Ads campaigns in need of a facelift? Make sure you aren’t holding yourself back with these common mistakes.
Looking for more robust Facebook Ads reporting? Learn how to build a Google Data Studio dashboard with this step-by-step process.
Reach a targeted and primed audience ready to purchase. In this guide, we break down how Shopify stores can take advantage of Facebook Ads.
Meta is making changes to its transparency for ads related to social issues, elections, and politics. Learn how this may impact future advertising efforts.
Meta Facebook Transparency Report shows that the most popular content might not be what you think it is.
Snap, Twitter, Meta, and TikTok all shared interesting updates from the IAB NewFronts digital content showcase. Here’s what you may have missed.
Meta is enhancing its suite of tools for small businesses. The new tools are designed to help with lead generation and customer acquisition.
As part of its shift toward short-form videos, Facebook-parent Meta is introducing more monetary incentives for content creators to produce Reels.
Maximize your brand awareness campaign ROI with these proven tips for setting up and running more effective Facebook Ads.